TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 0130336297 (hbk.)
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -