Johnson, Gerry
Exploring corporate strategy : text & cases /
Gerry Johnson, Kevan Scholes
- 6th ed.
- Harlow, England : Financial Times Prentice Hall, 2002
- xxxvii, 1082 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and indexes
0273651129 (pbk.) : RM204.98
Business planning
Strategic planning
Business planning--Case studies
Strategic planning--Case studies