TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0130351334 (pbk.)
PY  - 2003///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Book  is accompanied by one CD, entitled'Mastering marketing, universal CD edition, version 1.0' bearing the same call number available at Bahagian Koleksi Media; Second copy is not accompanied by CD-ROM; Includes bibliographical references and indexes
ER  -