Marketing : an introduction /
Gary Armstrong, Philip Kotler.
- 6th ed.
- Upper Saddle River, NJ : Prentice Hall, 2003.
- 1 v. (various pagings) : col. ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Book is accompanied by one CD, entitled'Mastering marketing, universal CD edition, version 1.0' bearing the same call number available at Bahagian Koleksi Media. Second copy is not accompanied by CD-ROM.