TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Kotabe,Masaaki
TI  - Marketing management
SN  - 0324022034 (hardcover)
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - South-Western
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -