Czinkota, Michael R. <br/><br/>
Marketing management / 
Michael R. Czinkota, Masaaki Kotabe. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western,  2001. 
 - xxv, 598 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0324022034 (hardcover)  RM242.82  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.