TY  - BOOK
AU  - Riggs,Thomas
TI  - Encyclopedia of major marketing campaigns
SN  - 078763042X (hardcover)
PY  - 2000///-
CY  - Detroit
PB  - Gale Group
KW  - Advertising campaigns
KW  - United States
KW  - History
KW  - 20th century
N1  - Includes bibliographical references and index
ER  -