Encyclopedia of major marketing campaigns / 
Thomas Riggs, editor 
 - Detroit :  Gale Group,  2000- 
 - v. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>078763042X (hardcover)  RM1,145.70 0787673560  RM1,158.30 
<br/><br/><label>LCCN: </label>99-031858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns--History--United States--20th century