TY  - BOOK
AU  - Turner,Marcia Layton
TI  - How to think like the world's greatest marketing minds
SN  - 0071360700 (cloth)
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing executives
KW  - United States
KW  - Businesspeople
N1  - Includes bibliographical references and index
ER  -