Turner, Marcia Layton <br/><br/>
How to think like the world's greatest marketing minds / 
 World's greatest marketing minds 
Marcia Layton Turner 
 - New York :  McGraw-Hill,  2001 
 - xvii, 190 p. ; 21 cm. 
 - The leader's edge .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071360700 (cloth)  RM75.80 
<br/><br/><label>LCCN: </label>00-060924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing executives--United States<br/>Businesspeople--United States