Allen, Kathleen R. <br/><br/>
Bringing new technology to market / 
Kathleen R. Allen 
 - Upper Saddle River, N. J. :  Prentice Hall,  2003 
 - xv, 367 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130933732  RM321.60 
<br/><br/><label>LCCN: </label>2002-017056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology--Marketing<br/>High technology industries