Campaign American style - MacMullen, Jay L.; Sevareid, Eric; Faikorce, Joseph (California : BFA Educational Media, 1968)
Political campaigns, American style, has become big business. Today, major political offices are attained through the use of many of the advertising techniques associated with Madison Avenue. This film explores in depth a campaign which exemplifies the new' American style'
Keywords: Electioneering -- United States; Advertising, Political -- United States