Dominick, Joseph R. <br/><br/>
The dynamics of mass communication :  media in the digital age / 
Joseph R. Dominick 
 - 7th ed. 
 - Boston, MA. :  McGraw-Hill,  2002 
 - xxxii, 528 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in mass communication .
<br/><br/>Includes bibliographical reference (p. 515) and index 
<br/><br/><label>ISBN: </label>0072407662 (pbk.)  RM273.88 
<br/><br/><label>LCCN: </label>2001-030392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media