David, Fred R. Strategic management : concepts & cases / Fred R. David - 7th ed. - Upper Saddle River, N. J. : Prentice Hall, 1999 - xxxii, 525 p. : ill. (some col.), col. maps ; 26 cm. Includes bibliographical references and indexes ISBN: 0130807850 Hadiah 0130998494 (pbk.) Hadiah Subjects--Topical Terms: Strategic planning--Case studiesStrategic planning