TY  - BOOK
AU  - Harrell,Gilbert D.
TI  - Marketing: connecting with customers 
SN  - 0130334944 (pbk.)
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
ER  -