Harrell, Gilbert D. <br/><br/>
Marketing :  connecting with customers / 
Gilbert D. Harrell. 
 - 2nd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  2002 
 - 1 v. (various pagings) :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130334944 (pbk.)  RM268.01 
<br/><br/><label>LCCN: </label>2001-021309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer satisfaction