TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Basic marketing research: applications to contemporary issues 
SN  - 0133768562
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing research
N1  - Book is accompanied by one CD bearing the same call number and available at Bahagian Koleksi Media; Buku bacaan asas fakulti
ER  -