Malhotra, Naresh K. <br/><br/>
Basic marketing research :  applications to contemporary issues / 
Naresh K. Malhotra 
 - Upper Saddle River, NJ :  Prentice Hall,  2001 
 - xxxiii 685 p. ;  25 cm.  + 1 computer laser optical disc (4 3/4 in) 
<br/><br/> Book is accompanied by one CD bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>
<br/><br/><label>ISBN: </label>0133768562  RM 455.59 
<br/><br/><label>LCCN: </label>2001-055465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research