Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher H. Lovelock 
 - 4th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  2001 
 - xvii, 717 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130173924  RM389.94 
<br/><br/><label>LCCN: </label>00-035959 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing<br/>Service industries--Marketing