TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Effective marketing: creating and keeping customers 
SN  - 0324125690
PY  - 2002///
CY  - Australia
PB  - South-Western College Pub.
KW  - Marketing
KW  - Consumer behavior
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -