Zikmund, William G. <br/><br/>
Effective marketing :  creating and keeping customers / 
William G. Zikmund, Michael d'Amico. 
 - 3rd ed. 
 - Australia :  South-Western College Pub.,  2002 
 - xxix, 553 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0324125690  RM325.42 
<br/><br/><label>LCCN: </label>00-051584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behavior<br/>Export marketing