TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Essentials of marketing
SN  - 0324113900
PY  - 2003///
CY  - Australia
PB  - South-Western, Thomson Learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 557-572) and index; Book is accompanied by one CD, entitled'Essentials of marketing' bearing the same call number and available at Bahagian Koleksi Media
ER  -