Lamb, Charles W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel 
 - 3rd ed. 
 - Australia :  South-Western, Thomson Learning,  2003 
 - 601 p. :  col. ill. ;  28 cm. 
<br/><br/> Includes bibliographical references (p. 557-572) and index  Book is accompanied by one CD, entitled'Essentials of marketing' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/><label>ISBN: </label>0324113900  RM321.40 
<br/><br/><label>LCCN: </label>2001-054171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management