TY  - ADVS
TI  - The great marketing wars
PY  - 1984///
CY  - Cliffs
PB  - Prentice Hall Inc.
KW  - Marketing
KW  - United States
N1  - part 1; The military metaphor -; part 2; The jeans battles -; part 3; The soft drinks battles; Speakers: Philip Kotler, Ben M.Enis, Stephen A.Greyser
ER  -