The great marketing wars  [videorecording] / 
produced by The Burton Kaplan Company 
 - Cliffs :  Prentice Hall Inc.,  1984 
 - 3 videocassettes (U-matic) (19 min.each) :  sd., col., ;  3/4 in. 
 - The great marketing wars [videorecording] ;  part 1-3 .
<br/><br/> The military metaphor -  The jeans battles -  The soft drinks battles  part 1.  part 2.  part 3. 
<br/><br/>Speakers: Philip Kotler, Ben M.Enis, Stephen A.Greyser 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States