Lewis, Herschell Gordon,  1926- <br/><br/>
The businessman's guide to advertising & sales promotion / 
Herschell Gordon Lewis 
 - New York :  McGraw-Hill,  1974 
 - vi, 218 p. :  ill. ;  21 cm. 
<br/><br/><label>ISBN: </label>0070375267 
<br/><br/><label>LCCN: </label>73-020325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion