Smith, Garry D., 1948-

Business strategy and policy / Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell - Boston : Houghton Mifflin, 1985 - xvi, 864 p. : ill. ; 25 cm

Includes bibliographical references and index

0395357187

84-80490


Corporate planning
Corporate planning--Case studies
Industrial management