Zikmund, William G <br/><br/>
Business research methods / 
William G. Zikmund 
 - 3rd ed. 
 - Chicago :  Dryden Press,  1991 
 - 742 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0030330785 
<br/><br/><label>LCCN: </label>90-034781 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Research<br/>Business--Research