TY  - BOOK
AU  - Gibbs,Paul
AU  - Knapp,Michael
TI  - Marketing higher and further education: an educator's guide to promoting courses, departments and institutions 
SN  - 0749432942
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Universities and colleges
KW  - Marketing
KW  - Education, Higher
KW  - Public relations
N1  - References : p. 135-139
ER  -