Gibbs, Paul <br/><br/>
Marketing higher and further education :  an educator's guide to promoting courses, departments and institutions / 
Paul Gibbs & Michael Knapp 
 - London :  Kogan Page,  2002 
 - viii, 147 p. :  ill. ;  24 cm. 
<br/><br/>References : p. 135-139 
<br/><br/><label>ISBN: </label>0749432942  RM127.31 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--Marketing<br/>Education, Higher--Marketing<br/>Universities and colleges--Public relations