TY  - BOOK
AU  - Quelch,John A.
TI  - Strategic marketing cases for 21st century Asia
SN  - 0130276014
PY  - 2000///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Asia
KW  - Case studies
KW  - Management
N1  - Includes bibliographical refences
ER  -