Strategic marketing cases for 21st century Asia / 
 Strategic marketing cases for twenty first century Asia 
edited John A. Quelch ... [et al.] 
 - Singapore :  Prentice Hall,  2000 
 - viii, 404 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical refences 
<br/><br/><label>ISBN: </label>0130276014  RM55.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia--Case studies<br/>Marketing--Management--Asia--Case studies