TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Brogowicz,Andrew A
TI  - Learning aid to accompony Basic marketing: a managerial approach 
SN  - 052605347
PY  - 1981///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Marketing management
ER  -