McCarthy, E. Jerome <br/><br/>
Learning aid to accompony Basic marketing :  a managerial approach / 
 Basic marketing :  a managerial approach 
E. Jerome McCarthy, Andrew A. Brogowicz 
 - Homewood, Ill. :  Richard D. Irwin,  1981 
 - xii, 370 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>052605347  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management