TY  - BOOK
AU  - Hatton,Angela
TI  - The definitive guide to marketing planning: the fast track to intelligent marketing planning and implementation for executives 
SN  - 0273649329
PY  - 2000///
CY  - London
PB  - Prentice Hall
KW  - Marketing
KW  - Planning
KW  - Management
N1  - First published in 1996, under title Marketing Plans with a winning edge
ER  -