Ritzer, George. <br/><br/>
The Mcdonaldization of society :  an investigation into the changing character of contemporary social life / 
George Ritzer. 
 - Thousand Oaks :  Pine Forge Press,  1993. 
 - xv, 221 p. ;  24 cm. 
<br/><br/>Bibliography : p. 206-212. 
<br/><br/><label>ISBN: </label>0803990006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social structure--United States.<br/>United States--Social conditions--1980-<br/>Management--Social aspects--United States.<br/>Fast food restaurants--Social aspects--United States.<br/>Rationalization (Psychology).