TY  - BOOK
AU  - Conway Dato-on,Mary Eileen
TI  - Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations
PY  - 2001///
CY  - Kentucky
PB  - University of Kentucky
N1  - Publication number : AAT 9999351; Thesis ( Ph. D.) - University of Kentucky, 2001
ER  -