Conway Dato-on, Mary Eileen <br/><br/>
Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations / 
Mary Eileen Conway Dato-on 
 - Kentucky :  University of Kentucky,  2001 
 - 267 p.: 
<br/><br/>Publication number : AAT 9999351 Thesis ( Ph. D.) - University of Kentucky, 2001