Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz 
 - 3rd ed. 
 - Hinsdale, Illonois :  Dryden Press,  1980 
 - xx, 536 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>003051391X  hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing