TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The 11 immutable laws of internet branding
SN  - 0006532470
PY  - 2001///
CY  - Hammersmith, London
PB  - HarperCollinsBusiness
KW  - Internet marketing
KW  - Brand name products
KW  - Management
ER  -