Ries, Al <br/><br/>
The 11 immutable laws of internet branding / 
Al Ries and Laura Ries 
 - This paperback edition 2001 
 - Hammersmith, London :  HarperCollinsBusiness,  2001 
 - viii, 175 p. ;  21 cm. 
<br/><br/><label>ISBN: </label>0006532470  RM39.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Brand name products--Management