TY  - BOOK
AU  - Rogers,L.A.
AU  - 
AU  - 
TI  - Business analysis for marketing managers
SN  - 0434917389
PY  - 1978///
CY  - London
PB  - William Heinemann
KW  - Marketing
KW  - Decision making
KW  - Case studies
N1  - Includes index; Bibliography : p. 50-55
ER  -