Rogers, L. A. <br/><br/>
Business analysis for marketing managers / 
L. A. Rogers 
 - London :  William Heinemann,  1978 
 - 174 p. :  ill. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography : p. 50-55 
<br/><br/><label>ISBN: </label>0434917389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies