McCarthy, E. Jerome <br/><br/>
Computer-aided problems to accompany :  basic marketing, / 
 Basic marketing 
by E.Jeromy MaCarthy and William D. Perreault, Jr. 
 - 9th ed. 
 - Illionis :  IRWIN Homewood ,  1987 
 - iv, 35 p.  ;  23 cm. 
<br/><br/><label>ISBN: </label>0256059853  Hadiah