Westwood, John <br/><br/>
How to write a marketing plan / 
John Westwood 
 - 2nd ed. 
 - London :  Kogan Page,  2000 
 - iv, 122 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>0749432543  RM50.53 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Marketing--Management