TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Brogowicz,Andrew A.
TI  - Basic marketing: a managerial approach 
PY  - 1981///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -