Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund. 
 - 6th ed. 
 - Fort Worth :  Dryden Press,  1997. 
 - xxvii, 739 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>003018763X  Hadiah 
<br/><br/><label>LCCN: </label>95-083875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.