TY  - BOOK
AU  - Temporal,Paul
AU  - Lee,K.C.
TI  - Hi-tech hi-touch branding: creating brand power in the age of technology 
SN  - 0471845965
PY  - 2001///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Brand name products
KW  - Marketing
KW  - Electronic commerce
UR  - http://www.loc.gov/catdir/toc/onix06/00045590.html
ER  -