TY  - BOOK
AU  - Underhill,Paco
TI  - Why we buy: the science of shopping 
SN  - 158799044X
PY  - 2000///
CY  - London
PB  - Texere
KW  - Marketing research
KW  - Consumern behavior
KW  - Shopping
N1  - Includes index; Originally published; New York : Simon & Schuster, 1999
ER  -