Underhill, Paco <br/><br/>
Why we buy :  the science of shopping / 
Paco Underhill 
 - London :  Texere,  2000 
 - 255 p. ;  22 cm. 
<br/><br/> Includes index 
<br/><br/>
<br/><br/><label>ISBN: </label>158799044X  RM55.94 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Consumern behavior<br/>Shopping